Adine Roode is the founder of the Hoedspruit Elephant Rehabilitation and Development (HERD) Trust and MD of JABULANI.
After achieving a Bachelor of Commerce Degree (Honours) in Accountancy at The University of Pretoria, Adine spent much time working at her father’s side in the operational running of the Kapama reserve where HERD and JABULANI is located. She has a natural business acumen and can-do attitude in the face of challenges and the fight and drive required to be successful in running both.
In 2019, following the continual acceptance that the Jabulani elephant herd showed wild elephant calves, Adine gathered a team of experts to build and manage the HERD orphanage with her. Together they set up an advisory group, laying out the principles, objectives, requirements and the way forward to enable her to provide a dedicated space for orphaned elephant calves in need of a unique adoptive family structure, something that is crucial for their wellbeing and survival.
In 2021, Adine took the bold decision to form the HERD Trust, to bring the management of the Jabulani herd, which was previously funded solely by tourism at the lodge, under the same umbrella as the elephant orphanage.
Adine spends as much time on the ground with the elephants as well as overseeing the management and administration of the HERD Trust.